Front-End Developer & Designer
25+ years designing and hand-coding responsive websites, WordPress platforms, and high-performance HTML5 advertising for brands like Chase, Toyota, Disney, and Walmart.
Selected Work
A sample of freelance engagements across WordPress and CMS production, platform design, interactive games, rich-media advertising, and animated social video — spanning political marketing, financial services, healthcare, and entertainment.
Design & development · via BPI
Designed and hand-coded this marketing microsite for Instacart to announce the company's commitment to its shopper community — custom component-based SCSS (no framework) with scroll-triggered reveal animations.
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Design & development · via BPI
Designed and built this Bootstrap-based enrollment site for a free, six-month workforce-training program delivered through Coursera, developed in partnership with EY, Google, IBM, Meta, NBCC, the Milken Institute, and SV Academy.
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Website design, development & admin
Designed and repeatedly redesigned Spot-On's public website over more than a decade — from initial concept through several full redesigns — building and administering the WordPress/Elementor CMS as the sole, direct point of contact for the site.
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Website design, development & admin
Front-end developer for the organization's WordPress website — building and updating pages in Elementor and managing full hosting setup and administration for a healthcare-focused nonprofit.
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via SPOT-ON
Sole UI/UX designer for P3, Spot-On's campaign-buying and reporting platform for political advertising — designing the dashboards, reporting views, and buyer/publisher workflows used daily by media buyers and local news outlets nationwide, in Material Design.
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Tokens, patterns & documentation
Built and maintain a full design system for a freelance client's platform, originally designed in Photoshop and Adobe XD — color and type tokens, spacing scale, and documented component patterns (tables, forms, multi-step flows, status states) grounded directly in the live product.
View design system →
via Circa Healthcare, client: Merck Animal Health
An interactive tablet tool prototype letting veterinary staff estimate per-dog business profit for a Merck Animal Health product by weight band and vial price — designed for in-office use during a vet visit.
via GumGum
A mobile drag-and-drop game built for GumGum and showcased at Digiday NYC — players race a countdown timer to place ad units onto a mock news site, comparing their instincts against real eye-tracking data to see how ad placement affects attention and ROI. Built with GSAP animation and jQuery UI drag-and-drop interactions.
Play game →
via d expósito
A Spanish-language hidden-object browser game built for McDonald's Summer Break Menu promotion — players race a 10-second countdown to spot five menu items hidden inside a richly illustrated cityscape, fully branded with McDonald's summer menu artwork.
via Big Picture Group
Hand-coded, auto-expanding HTML5 rich-media units built in DoubleClick Studio with embedded video and carousel interactivity — Universal's Jurassic World: Fallen Kingdom (728×90 auto-expand with trailer video) and PBS Masterpiece's Downton Abbey: The Final Season (300×250 auto-expand with a character carousel, video, and photo gallery).
View Downton Abbey ad →
via Quigley-Simpson & Decoded Advertising
Figma- and Bannerify-built HTML5 display banners for Chase (Sapphire, IHG, United, Marriott Bonvoy), plus hand-coded HTML5/CSS/JS with GSAP for Capital One Venture X Business.
via d expósito & Circa Healthcare
Animated CPG display creative for Tajín served on The Trade Desk, and animal-health campaign banners for Circa Healthcare, client: Merck Animal Health.
via MERGE
Hand-coded responsive HTML email campaigns for Blue Cross Blue Shield's Federal Employee Program — benefit-education, member-engagement, and open-enrollment sends — built to render consistently across Gmail, Outlook, and Apple Mail and tested cross-client before every send.
via Circa Healthcare, client: Merck Animal Health
Hand-coded HTML emails for a two-part Nobivac Lyme drip campaign aimed at veterinary practices, pairing custom data-visualization graphics with mobile-responsive layouts built to hold up across veterinary-office email clients.
via SPOT-ON
15-second vertical social video for Idris Keith's Colorado State Senate District 28 campaign — animated stills, motion, and timed audio cut together in Adobe Premiere Pro and Camtasia for paid social placements.
via Circa Healthcare, client: Merck Animal Health
Animated myth-vs-reality social video for Bravecto Plus, built as an HTML5/JavaScript and GSAP animation, then rendered to video for paid social placements.
Additional freelance clients: Condé Nast, MightyHive, Monitise, GYK Antler, Mullen Lowe, Deutsch, HomeBrew Agency (Terry Hines), Black Box Entertainment, The Trade Desk, RAPP, Nonfiction Agency, Lescher Marketing — details on request.
About
I'm a front-end developer and designer with 25+ years building responsive, WordPress- and Squarespace-based websites and high-performance HTML5 display advertising for global consumer brands. I work across the full production pipeline — from UI/UX design in Figma through hand-coded front-end implementation — with deep expertise in cross-browser compatibility, email marketing production, and IAB/DCM ad-serving standards. I also bring AI into my day-to-day workflow, using Claude to help debug tricky problems, research, and think through project planning alongside my own hands-on design and development work.
Industries served
Selected brands
Chase · Capital One · Toyota · BMW · Acura · Disney · McDonald's · Nike · Walmart
Skills
HTML5, CSS3, JavaScript, jQuery, Bootstrap, Responsive Design, Cross-Browser Compatibility (BrowserStack), WCAG Accessibility Testing & Remediation
WordPress build & administration (including Gutenberg block-editor development), Squarespace, custom CMS integration, web hosting setup & management, SEO (Yoast, All in One SEO) & Google Analytics setup
Figma, Adobe XD, Photoshop, Illustrator, InDesign, Sketch, Material Design
HTML5 display & rich-media ads (DoubleClick HTML5 Certified), DCM/IAB ad-serving standards, email marketing (Email on Acid), GSAP animation (15+ yrs)
Claude — used daily for debugging, technical research, and project planning alongside hands-on design & development
Adobe Premiere, Media Encoder, Camtasia, iMovie, PowerPoint, Excel, Word, Microsoft Teams, OneDrive
Experience
Self-employed
Independent contractor providing front-end development, UI/UX design, WordPress builds, and HTML5 advertising production to agencies and brands nationwide, alongside full-time employment through 2013. Recent builds include Bully Pulpit International's (BPI Group) Squarespace site plus regional Instacart microsites, an Acura microsite through Mullen Lowe, and responsive WordPress microsites for a Merck animal-health product through Circa Healthcare.
Visual Alchemy, New York, NY
Built interactive trade show kiosk display applications and web applications; served as front-end team lead for the Aggrenox account. Produced Flash animations, wireframes, and email marketing materials for Boehringer Ingelheim, Novo Nordisk, and Medical Knowledge Group.
Bozell/Lowe Worldwide, New York, NY
Promoted from Print Producer to Manager, HTML Banner Ad Production over a 10-year tenure; also built the front-end for the agency's Xinet digital asset library. Led digital ad production as team lead for the New Business, Saab, and Intel accounts. Produced web applications, Flash consumer ads, email marketing, and new business presentation materials for GMC, Saab, Bank of America, HSBC, Mass Mutual, Samsung, and Macy's.
Contact
Currently open to front-end developer and web designer roles. Reach out any time.
Download Resume (PDF)